AI for Personalization

This course provides learners with practical knowledge on planning and implementing AI-powered personalization strategies within marketing. The workshop focuses on hyper-personalization, an advanced approach that enhances traditional personalization using AI to deliver unique, one-to-one customer experiences. Learners will explore real-world applications of AI-driven personalization, including content creation, product recommendations, and personalized communications. The course will equip participants with the strategic and technical knowledge required to design and deploy hyper-personalization at scale. By the end of the session, learners will be able to effectively engage with key stakeholders and internal teams to drive AI-powered personalization initiatives within their organization.