This instructor-led webinar explores how targeted marketing is evolving in response to increasing privacy regulations and technological changes. Participants will gain insights into the history of data usage, the impact of limits on [...]
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This instructor-led webinar explores how targeted marketing is evolving in response to increasing privacy regulations and technological changes. Participants will gain insights into the history of data usage, the impact of limits on third-party cookies, and emerging addressability solutions. The session will conclude with an open Q&A, allowing attendees to engage with the instructor on key privacy and marketing challenges.

  • Define key terms related to identity and addressability in digital marketing
  • Explain the evolution of cookies and data usage in online advertising
  • Analyse the current shift toward a privacy-centric marketing landscape
  • Evaluate Google’s approach to third-party cookie deprecation and its implications
  • Assess alternative solutions for addressability

Mám záujem o vybraný QA kurz